Your most hated competitor just announced new feature, product or alliance, and the market is abuzz. The only problem is—you do it too. Someone decides to put out a press release saying "We do the cool thing, too. We're the real market leader. Look at us."

But we bet they don't.

Leaders lead. They understand what makes them truly, usefully, compellingly different. They set their course and have the courage to sacrifice being everything, And don't follow the other guys when they go another direction.

If you want to lead, succeed, grow, there is only one sure way to do it—own the position of relevant differentiation.

Do You?