New customers aren’t the singular answer to company success. You have to show love every day to the customers you have.

Retention and growth programs are often overlooked in our zeal to find new customers. Yet there is no finer company asset than happy customers. Customers who will buy the next great thing from you. Customers who will tell the next business to buy from you. Customers who will complain when things aren't as they should be.

Why love a complaining customer? Because it's the ones who don't complain you have to fear. They leave without giving you an opportunity to fix the problem.