> Is your market in transition or upheaval, demanding that you adjust with it?   > Are you on the cusp of buying or being bought or investigating either?   > When was the last time you listened to your customers? (really…be honest)   > Are your customers and prospects confused and not "getting" why they should do business with you?   > Does your marketing plan speak to your customers, demonstrating problems they want to solve?   > Does the market know what makes you different? Do you?   > If you listed your top four differentiators and then removed your name and inserted your competitor’s name, would the list apply to them as well? (then they aren’t differentiators, are they?)   > Have you made up a new category to showcase your differentiation?   > Are your internal functional groups connected to systematically "share" strong results through Marketing to the outside world?   > Do your employees "get" who the company is and do they eagerly participate in representing it that way?