You think you're a traffic management company. The Engineering VP thinks you're a content management company. The Operations VP thinks he's solved the problem—you're a next generation traffic management/content management company. What's all that supposed to mean?

If you cannot agree on who you are, no one else is going to figure it out for you. Big and small companies alike are suffering from an inability to articulate who they are. Mergers, product line expansions, downsizing all contribute to identity dilemmas.

You know what you make, but what does it all add up to?
It's time you discovered who you are.