Business is painful today.

Your marketing staff has been whacked. Your marketing budget has been cut. And maybe what you are spending isn't producing. Who knows what the strategy is any more. Brand? Give me a break. Get me sales not a brand.

You've got less to work with but nobody expects less from you. Your sales force, customers, prospects, partners, investors and stockholders demand on-going support.

You have to grow. You have to succeed.

Dilemma 1: How do you do you do more with less?

Dilemma 2: How do you produce near-term results while building the real pay-off-long-term, sustainable competitive advantage?