Product and Marketing Programs

If business is 20% strategy and 80% execution, then this is where you'll find your edge. You have to have the plan, but you MUST execute to succeed. The difference between a company who succeeds and one who fails is great execution.

Authentic Marketing creates product and marketing programs that create your products and spend your budget to showcase your differentiation where your target customers live, work and gather. You'll save money and reap strong results.



Corporate Communications

You know who you are but does anybody else? If marketing is just a really great conversation with your customers, then communications is the story you’ll tell them. It’s not hype, fake sincerity or, heaven-help us, spin.

Authentic Marketing develops corporate communications programs that help you enter a great conversation with your customers. And it’s based on listening, an interesting first step. When you have heard your customers, then we can engage your business voice to share your honest passion, exuberance and perspective.



Company-Vendor Processes

It’s the hire/fire/hire cycle with PR and advertising agencies. And neither the company nor the agency loves this painful fact.

Authentic Marketing understands that to move communications outside the company you must first have internal processes for communications. Valuable information is trapped inside your company unable to find an outlet. We’ll help you recognize the places information is lost and design processes and programs to get it to your agencies in a timely manner.



Sales Programs

More leads, more sales. Right? Not necessarily. You need the right leads. You need to find those customers who have the problem you fix. And then you have to dissuade them from the other 25 companies who might be able to fix the problem.

Authentic Marketing crafts sales programs that find the right customers and help them understand why your company can solve their problem like no other. We help you retain and grow your existing customers, grow the market by finding new customers and increase your "fair" share.