Martha Hanlon
Nina Burns
Jodie Charlop
Caroline Howell
 

Martha Hanlon

Martha Hanlon is the founder of Authentic Marketing. With more than 20 years of marketing experience, Hanlon brings together all the components to help executives build business and integrated marketing plans to drive their marketplace advantages.

Her Work Difference: Fun, engaging and a bit irreverent, Martha is passionate about the need for companies to start speaking English not techno-babble and help the world understand why they are not just cool but essential.

Need More? Martha was Senior Vice President of Strategic Services at Blanc & Otus Public Relations, one of the leading high-tech communications firms in the U.S. She led the agency’s efforts to provide clients with marketing counsel and execution through positioning, branding, research, creative writing, executive visibility and marketing programs.

Martha has collaborated with executives of Fortune 500 companies, start-ups and global businesses. Some of the companies she has worked with include: Concert, Motorola, HotWire, Bay Area Sports Olympic Committee, AutoDesk, Spirent, Alliant Partners, Snowmass Forum, Motive, Clarent, Liberate, e-stamp and Telverse Communications.

Prior to joining Blanc and Otus, Martha was a product and marketing Director at some of the world’s premier telecommunications companies—WorldCom, MCI, BT and AT&T-- where she created, launched and managed new services for businesses and consumers and built corporate brands at technical companies.

Martha was Chair of the Board of Directors for the Electronic Messaging Association and a member for over four years. She is a sought-after speaker at conferences and customer events, an occasional writer and a contributing author of a book on marketing in the dental industry. She holds an MBA from The Wharton School, University of Pennsylvania and a B.S. from Duquesne University.

 

Nina Burns

Nina Burns is a serial entrepreneur and executive consultant. She has over twenty years experience working with marketing executives and their enterprise customers to identify customer need, to articulate value and to communicate the value of products and services to rapidly changing markets.

Her Work Difference: Nina’s approach is strategic and pragmatic. She works with companies to deeply understand customer need, market dynamics and competitive advantage and to implement the processes and programs that lead to lasting customer value and satisfaction. These include product and company positioning, market and product requirements definition and marketing and sales collateral and processes.

Need More? Most recently Nina was Senior Vice President of Sytel, Inc. and President and CEO of Creative Networks, Inc. (CNI), a leading strategic consulting and research firm specializing in e-business. She sold CNI to Sytel, Inc. in 1999.

Because Nina has worked with both the supply side and the demand side of the market, she brings a unique perspective to her clients. She advises executive management in high technology to identify market opportunities, to develop strategies for winning in new and changing markets and to position their company and products for success.

Nina has advised executives of Fortune 500 businesses, startups and industry leaders. Her clients have included Microsoft, Cisco, 3Com, Netscape, Lotus, IBM, Compaq, HP, DEC, American Express, Schwab, Clorox, Applied Materials, Walt Disney World, Southern California Edison and a variety of start ups and .coms.

Nina has launched and successfully managed several startups since 1979. She has actively participated in shaping the industry and facilitating the adoption of eBusiness technology. She has served on industry, government and standards boards, actively participated in industry associations and conferences and developed ground breaking research and educational programs.

She was a leader in the Electronic Messaging Association/eBusines Forum, and served in various capacities, including Vice Chair of the Board of Directors, Founder and Chair of the LAN Messaging Committee, Member of the Board of Directors, Member of the Executive Committee of the Board of Directors. She chaired the advisory board for the Defense Message System and was industry advisor to the Joint Electronic Commerce Program Office, a joint Defense Information System Agency (DISA) and Defense Logistics Agency (DLA) program. She also chairs the DoD Directory Infrastructure Advisory Committee. She was a founder of the industry association for groupware, the MHS Alliance. She was also a charter member of the ASP Industry consortium.

 

Jodie Charlop

Jodie Charlop is a senior consultant with Authentic Marketing bringing 17 years of experience in internal/external communications, public relations, branding and channel management in both corporate and agency settings. Jodie works with clients to build or reengineer public relations and marcom functions aligned with core business units, such as sales, marketing and product marketing/management to achieve cost efficiencies and drive results.

Her Work Difference: Pragmatic and candid, Jodie believes that most PR programs are fundamentally broken because they are not aligned to the business units they must support to drive tangible results. Jodie demands results at two levels – helping clients to boost short-term results while aligning the internal infrastructure to build sustainable momentum to support corporate business plans.

Need More? Jodie most recently served as a Vice President for Blanc and Otus, one of Silicon Valley's premier technology communications firms, delivering communications solutions to a broad range of early stage and mid-tier technology companies. Prior to joining Blanc and Otus, Jodie served as Vice President of Corporate Communications for Acsys, Inc., $170M information technology and financial services company with 40 offices nationwide. There she managed CEO positioning, public relations/investor communications, and advancing the company's strategic partnerships with key ERP players, including SAP, Oracle, PeopleSoft, and JD Edwards as well as with CRM market leader Siebel.

Before Acsys, Jodie served as Vice President of the Corporate Practice in the Atlanta office of Fleishman-Hillard Public Relations. Jodie was responsible for new business development and client service for the Atlanta office's $1.2 million corporate communications practice.

Jodie earned a B.A. in international studies from Emory University and is currently pursuing a Masters of Science (M.S.) and Specialist in Education degree (Ed. S.) at Georgia State University to enhance her knowledge of advancing human capital in today’s rapidly changing organizations.

Jodie has received numerous industry awards including the Public Relations Society of America's Award of Excellence for reengineering the communications infrastructure for a major national trade organization.

 

Caroline Howell

Caroline Howell has 10 years of corporate communications and public relations experience focused on the technology and telecommunications industries. Her work experience includes senior-level corporate PR positions at MCI and NorthPoint Communications, in addition to PR agency experience with enterprise clients including HP NetServers,Autodesk and Alphablox.

Her Work Difference: Caroline is known for her ability to ramp up quickly on new technology and understand her clients’ objectives and PR needs. She has an approachable style and enthusiastic attitude that make her a great team leader. Caroline has a knack for translating corporate messaging into an executable communications plan that brings true value and results to her clients.

Need More? Caroline has developed communications programs for companies ranging from Fortune 100 to start-ups including the implementation of media strategies for NorthPoint's IPO and international joint venture, as well as MCI's proposed merger with BT and then Worldcom. During her four years at MCI, Caroline helped launch MCI's Internet services including Web hosting, managed intranet and security services, and helped implement MCI's Internet strategy to become a $2 Billion Internet company by the end of the century. She also has in-depth experience creating executive visibility and speaking programs, corporate messaging and industry analyst relations. Caroline holds a B.A. in politics from Wake Forest University.